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Blue Label Mobile is a division of the Blue Label Telecoms group. Blue Label Telecoms is listed on the Johannesburg Stock Exchange and is a leader in distributing prepaid tokens of value. Blue Label Mobile is the mobile face of Blue Label Telecoms.

Blue Label Mobile Blue Label Mobile

A Blue Label Telecoms group Company

Blue Label Mobile posses the expertise, technology, products and content expected of a world-class mobile telephony company. Through our Software-as-a-Service (SAAS)offerings we provide access to a comprehensive suite of mobile optimised services, including wallets and transactional systems, as well as prepaid airtime and electricity products.

Blue Label Mobile services both the consumer and corporate markets with this diverse portfolio of products and services.


Blue Label Mobile is led by a dedicated and passionate team with many years of experience in the telecoms and mobile services sector. Blue Label Mobile of a subsidiary of the JSE listed Blue Label Telecoms group.

In addition to implementing the mobile strategy for the group, Blue Label Mobile provides a comprehensive suite of cloud services to third parties. These optimised mobile services leverage of the group’s core infrastructure and distribution footprint, currently switching of the order of 400million transactions per month globally.

Blue Label Mobile consists of a number of operating divisions including Cellfind – a registered WASP and leading provider of location based services in SA and Blue Label One (Mobile Services Company) responsible for mobile transactional systems and customised solution development.

Group CEO - Mark Levy

Joint CEO of Blue Label Telecoms, Mark sits on the board of Blue Label Mobile and is ultimately responsible for business strategy.

Mobile CEO - Niel Barnard

As CEO of the Blue Label Mobile Group, Niel is responsible for execution and strategy of the vision for mobile.

Mobile CTO - Bryan Orsmond

As the CTO of the Blue Label Mobile Group, Bryan is responsible for the technical strategy and vision of the mobile group. Bryan is also the MD of Blue Label One (Mobile Services Company).

Mobile COO - Jacques Swanepoel

As the COO of the Blue Label Mobile Group, Jacques directs and manages the group’s operations. Jacques is also the MD of Cellfind.

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